Every tradie needs a website because customers now check Google before calling. Word-of-mouth isn’t enough. A strong online presence makes you visible in search, credible to new clients, and competitive against rivals with better marketing.
Evidence:
- 81% of Australians search online before booking a local service.
- A study by the ACCC shows trust in businesses is strongly linked to online reviews and transparency.
From our project notes/experience:
Tradies who relied only on referrals told us they were invisible when new homeowners searched online. Once they launched a simple site + Google Business Profile, calls picked up in weeks.
What this means for you:
If your competitors have websites and you don’t, you’re losing every online customer in your suburb — even if you’re better at the job.
What should a tradie website include?
A good tradie website must be simple, fast, and built for conversion. Think of it as your digital shopfront: clear services, suburb coverage, contact options, and trust signals.
Key features:
- Click-to-call phone button (mobile-first design)
- List of services with photos of real work
- Service area map (suburb targeting)
- Customer reviews/testimonials
- Licence numbers, insurance, ABN
- Contact form + Google Maps embed
Example:
A Melbourne plumber site with suburbs listed (“Plumber Carlton, Plumber Brunswick…”) ranks for local searches and gets 20+ leads/month.
What this means for you:
A tradie website isn’t about fancy design — it’s about giving people confidence to call you immediately.
How does website design for tradies attract more leads?
Website design for tradies is about building trust fast and making it easy to call or book. Good design reduces bounce rates, keeps visitors on your page, and funnels them into contacting you.
Evidence:
- 57% of users won’t recommend a business with a poorly designed mobile site.
- Local SEO studies show pages with suburb-specific landing pages convert up to 3x better.
From our notes:
We’ve built websites where simple changes — bigger phone buttons, clearer service areas — doubled calls for All tradies services.
What this means for you:
Investing in smart design pays for itself. Every missed call from a confusing website is lost revenue.
How much does a tradie website cost in Australia?
In Australia, websites for tradies range from AUD $1,500–$5,000 for a one-off build. Ongoing SEO and updates cost $200–$600/month. Avoid “free” builders — they don’t rank well.
Evidence:
- Industry surveys show small business websites average around $3,000 in AU.
- Ongoing SEO is the real driver of leads; without it, sites often disappear from search results.
What this means for you:
Budget for both design and ongoing visibility. A $2,500 site that brings $10,000 of booked jobs per month is a good investment.
What mistakes do tradies make with websites?
Common mistakes include relying only on Facebook pages, using outdated DIY sites, or ignoring SEO. These mistakes make you invisible on Google and cost you jobs.
Examples:
- An electrician who only had a Facebook page lost leads when his page was hacked.
- A Brisbane painter had a Wix site but no suburb keywords. He didn’t rank at all until a proper rebuild.
What this means for you:
If your website doesn’t look modern or appear in Google searches, customers assume you’re not professional or active.
How does our approach go further than competitors?
Competitors like TradieMate, Tradie Digital, and Marketing 4 Tradies give general advice but often miss practical, affordable action steps.
| Competitor | What they cover | Gaps | How we go further |
|---|---|---|---|
| TradieMate.au | General tradie tips | Lacks suburb SEO detail | We create suburb pages + GBP strategy |
| TradieDigital.co | Marketing for tradies | Focuses on ads, less on organic SEO | We balance SEO + ads for steady leads |
| Marketing4Tradies | Coaching + strategy | Heavy on theory, light on affordable pricing | We deliver fixed-cost, transparent plans |
What this means for you:
We’ve built our services to be affordable, transparent, and action-driven. You’ll know exactly what’s being done and why.
Checklist: tradie website essentials
- Mobile-friendly design
- Click-to-call button
- Services + suburb targeting
- Reviews/testimonials
- Google Maps embed
- SEO-optimised pages
- Clear ABN/licence displayed
👉 If you tick all these boxes, you’re already ahead of 70% of tradies in Australia.
If you’re a tradie in Australia and you’re ready to get a website that brings in real calls and jobs — without the big-agency price tag — contact our team today. We’ll design and optimise your site for results, not just looks.
How long does it take for a tradie website to rank?
With SEO, 3–6 months is realistic for suburb-level searches. Faster with Google Business Profile optimisation.
Can I build my own tradie website?
DIY is possible but risky. Most DIY sites don’t rank, load slowly, or lack trust features. A professional build pays for itself.
What’s better: SEO or ads for tradies?
Both help. Ads bring quick calls; SEO builds long-term visibility without ongoing ad spend. Best results come from combining both.
How often should I update my tradie website?
At least quarterly. Add new photos, update suburbs, and post blogs targeting seasonal jobs (e.g., aircon servicing in summer).
